Ok this is probably the first book review I’ve done since school, but given the impact of this book on my life I thought I’d share some of it’s finest moments with you.
Before we start, I originally hated the cheesy title of this book and had to cover it up when I was reading it in public places to avoid looking like a &*^*&^*. My advice is to look beyond the title, it actually does exactly what it says on the tin.
Think and Grow Rich Book Review
“Think and Grow Rich!” was a book written by Napoleon Hill in the 1930s. More than 20 million copies were sold by the time Napoleon died in 1970. Since that time, the sales have multiplied significantly, with the book hitting numerous bestseller lists even in the 21st century.
If you’re interested in learning from the master of entrepreneurial success, but you don’t want to set aside time for reading a whole book just yet, you’ve come to the right place. Here, I’m going to cover the main points of a guide that, 80 years after its publication, remains crucial to those in search of business guidance.
Principle 1: Desire
The first principle in “Think and Grow Rich” is “desire”. Hill believes that desire isn’t about wishing for something, but wanting it so fiercely that you commit to a plan of action and engagement. Only when you know what you want, with a clear goal in mind, and have a plan to get it, can you start making real progress.
Principle 2: Faith
Napoleon might not have been religious, but he saw “faith” as being a powerful factor in pursuing business goals. Hills idea of “faith” is a poignant kind of self-confidence that focuses on believing in the power of your goals. Hill believed that faith would come naturally to anyone who mastered his 13 principles in full.
Principle 3: Auto-Suggestion
Auto-suggestion is something that we frequently see in self-help books today. Basically, it’s a technique that involves affirmations and visualisation for building success. If you can imagine seeing money in your bank account, then you’re more likely to achieve it. The idea is that visualising what you want makes it easier to achieve your goals.
Whatever Your Mind Can Conceive And Believe, It Can Achieve – NAPOLEON HILL
Principle 4: Specialised Knowledge
The principle of specialised knowledge comes down to what we might know as having a “niche” for your business. Basically, Hill outlined that people don’t grow rich on the basis of “general” knowledge, instead, they need to find the right knowledge to fill the needs of a specific market or niche.
Principle 5: Imagination
We all know that businesses need imagination to survive, but Hill separated his view of imagination into two distinct areas. The first type of imagination he saw was “creative” imagination. Creative imagination involved finding a new niche, using specialised knowledge, and responding to a problem with something new. On the other hand, “synthetic” imagination involved simply re-arranging old ideas into new formats.
Principle 6: Organised Planning
Hill believed that success doesn’t come to those who don’t have a strategic plan of action. As such, the concept of organised planning is embedded into everything he outlines in his book. To achieve success, you need to be able to have a plan and see your goals through to the end. You also need to think about your position as a leader or a follower in your path as an entrepreneur. Hill believes that most people start as followers, but should evolve into leaders with time.
Principle 7: Decisions
Hill’s concept of “Decision” comes down to entrepreneurs making sure that they don’t make choices quickly, but instead strive towards making decisions that are effective. Basically, Hill believes that it’s only when you know exactly what you want, and you believe in your own abilities, that you can make decisions that you feel comfortable standing by.
Principle 8: Persistence
On the path to success, most people will stumble. The key is getting back up again after you’ve fallen. Hill was keen to point out that people don’t get rich by letting a few failures stand in your way. Persistence is something that needs to be cultivated and maintained throughout the process of growing a business.
Principle 9: Master Mind
Hill’s concept of the “Master Mind” was something that coordinated effort and knowledge between two or more people, for the attainment of a specific purpose. In other words, the “Master mind” means creating a singular goal or way of thinking that’s adapted by everyone working within a business. It’s basically ensuring seamless internal communications and direction within a company.
Principle 10: Sex Transmutation
Hill believed that sex was the secret to creative ability. He argues that successful people are often highly sexed, and outlined that men struggled to be truly successful until they were at least in their forties when they’re less worried about chasing women. For Hill, the key to success was transforming sexual energy into energy that could be used for chasing business success.
Principle 11: The Subconscious
The aim of autosuggestion, the concept that I mentioned above, is to control the subconscious. However, the subconscious is also a factor, because it’s crucial to maintaining faith, persistence, and desire. Hill believed that negative and positive emotions couldn’t occupy at the same time. He felt that it was the responsibility of business owners to make sure that positive emotions were the dominating feature in their mind.
Principle 12: The Brain
Hill’s view of the brain ties in with his idea of “infinite intelligence”. According to Hill’s theory, it’s possible to tap into the collective world mind by looking at each individual human brain. Hill believed that positive emotions could make the collective “brain” stronger. This obviously one of the most controversial principles in Hill’s book, but some scientists today are starting to look at magnetic fields and brain frequencies in closer detail.
Principle 13: The Sixth Sense
Finally, Hill believed that once his readers had mastered all the other principles in his book, they’d be able to understand the concept of the sixth sense. For Hill, the sixth sense was the ability for people to connect their mind to the “infinite” intelligence of the universe. Something of a mystical theory, it’s hard to prove, or disprove the concept of the “sixth sense”, but it’s something that readers still think about today.
For any aspiring entrepreneur, a must read. If you don’t read very much buy it on audio CD or from audible.com and turn your car into a university on wheels!
Rob is Founder & Publisher of UC Today, a leading news publication specialising in Unified Communications & Collaboration technologies.