Content Marketing

How Often Should I Post Content to my Blog?

Most small business owners build websites to help them gain traction online, and many of them use a blog as part of their content strategy. However, most don’t know how often they should post on their blog.

The truth is that posting frequently is often the best strategy for people who want high-ranking, shareable websites. Search engines reward fresh content and keep both new and existing customers happy. A lot of businesses post to their blog at least once a week, and this strategy appears to work quite well. So, why should you post content more frequently?

Posting Content Frequently Works

One of the main reasons you should consider posting fresh content to your blog at least once a week, is that it can help you to maintain customer relationships. When business owners develop new blog posts, they answer customer questions and help clients to see that the business is interested in giving something back to their community. In other words, you’re strengthening your bond with your target market.

Additionally, posting at a consistent time each week helps to create a rhythm for what your customers should come to expect from you. Customers begin to look forward to their regular blog posts, and check back on the website, creating regular traffic. You can even use your blog post to build new opportunities for selling and provide updates or information to your customer.

What can A Regular Blog Post do?

There is a huge collection of benefits to creating regular blog posts. The right post can be used to establish authority and credibility, or offer answers to essential customer questions. By posting at least once per week, website owners define their website as a valuable resource for their customer, giving themselves a competitive edge. Additionally, regular blog posts:

  • Keep search engines happy: It’s pretty clear that content is the key to drive better search engine traffic. Google loves fresh content when it comes to ranking websites online, and the more content you post, the more you can define the context of your business through essential keywords and phrases.
  • Make your content shareable: Every new blog post you create gives you a chance to score more points with your customers by generating extra interest and traffic. By posting new blog posts, you give yourself more chances to go viral, get blogs shared, and increase online visibility.
  • Boost your authority: Finally, your blog posts give you a chance to show your understanding of your industry to the masses. By writing good-quality posts, you not only entertain your audience but prove yourself to be a trustworthy and professional company.

Regular Blogging Grows Businesses

When you blog regularly, you give yourself countless opportunities to grow your business. Various studies show that frequent blogging has a huge impact on business growth. After all, more blogging attracts more traffic and leads.

Updating your blog at least once a week can provide double the amount of traffic associated with blogging less frequently. Small business owners can significantly increase their sales, while larger companies can expand their reach around the world.

Keyword Research Guide

Keyword research is something that every business needs to learn about when creating a content strategy online. The world of content has evolved, and ranking at the top of the search engine lists means understanding how to write the most effective posts. On-page SEO can help you to take your marketing to the next level, however, it all starts with selecting the right keywords.

Using the right keywords means ensuring that you’re ranking for the terms your customers are searching for. This means that you’re actively placing yourself in the path of your customers. So, how do you get started?

What is Keyword Research?

Simply put, keyword research is the process of identifying keywords, which get a great amount of search volume every month. The idea of performing research is to find not only the keywords that give you the best traffic, but also the ones that offer less competition.

By conducting thorough keyword research, you should be able to find terms and phrases that drive targeted, niche traffic to your website. This means that you’ll be attracting the people most likely to buy from you. Similarly, when you’re targeting a small space, keyword research might help you to find additional words that you didn’t know you were missing out on. This is a great way to drive more lucrative traffic to your website.

Using the Right Tools for Keyword Research

If keyword research sounds a little complicated, the good news is that there are lots of tools out there that can help to make it simpler. For instance, Google Keyword tool can help to give you a traffic estimation for target keywords, while making it easier to discover new niche words.

Typically, if you’re just getting started with keyword research, your best option is to start with Google instant search. In other words, you start typing a word or phrase that relates to your company into the search bar and see what comes up. This is a great way to generate new ideas, and though you might not use all the results you get, you can at least begin the brainstorming process.

Once you’ve got an idea of your keywords, you can place them into a search tool and access details for relevant keyword ideas. This will help you to find additional terms that you can target in the same, or subsequent content marketing posts.

Finally, once you have identified potential keywords, you’ll need to check for competition, or “keyword difficulty”. This simply means looking at how hard it is to rank for specific keywords. You can use SEMRUSH to check keyword competition, and find related keywords too.

Keyword Research is Only the First Step

Keyword research is only the first step when it comes to creating the perfect online marketing strategy. It’s important to remember that the magic truly begins with your content. Developing valuable content around your chosen terms and phrases will help you to build authority and trust in your niche, limiting bounce rate, and improving the average time customers spend on your website.

How to Rank Number 1 on Google (Or Somewhere Near)

Let’s face it, everyone wants to rank first in the Google search engine result pages. We all battle for control over crucial keywords, and constantly update our strategies to inch further up that page, until we achieve the golden spot.

Unfortunately, getting to be number 1 on Google is no easy feat. In fact, it’s often a long-term strategy that requires a great deal of time, effort, and investment. However, that doesn’t mean you shouldn’t be looking for ways to improve your search engine rankings. Even getting close to the top of the Google list can do wonderful things for your company.

After all, if you’re not ranking for your desired keywords on Google, you’re missing out on a huge amount of traffic and potential profits. This is one of the many reasons why white hat SEO has remained a strong strategy over the years.

Can You Rank Number 1 on Google?

If you want to reduce the amount of effort you put into your promotion and optimise the returns on your marketing, then you’re going to need a good understanding of SEO. Ranking on the first page of Google can be tough, and you’re going to have to work on a lot of strategies, including your content marketing and promotion.

Before the Penguin update took place, backlinks alone were enough to boost your ranking, but now you’re going to need to focus on new factors, like anchor text, site structure, and above all else: quality. With that in mind, here’s a quickly guide for ranking more effectively in your search engine result pages (SERPs).

Tips for Climbing up the SERPs

There’s a lot of factors involved in creating the ideal SEO strategy. What works best for you might not work as well for others. However, there are a few basic tips that seem to be effective for almost everyone. They include:

  • Conducting careful keyword research
  • Keeping keywords in mind when creating optimised articles, content, and blog posts
  • Managing outbound link SEO (the places you link out to)
  • Maintaining a good keyword density
  • Promoting posts through email, social media, and more
  • Tracking your keyword position
  • Using guest post campaigns to improve your keyword ranking
  • Using clean permalinks
  • Integrating the right social media buttons into your website (For easier sharing)
  • Reading Google SEO guidelines

Put Quality First

Remember, for most businesses, the key to a higher ranking on Google is about creating value on your website. You need to show that you’re an authoritative company, with something to offer your customers. Check out what your competitors are doing, and find a way to carve a space for yourself into the current market.

Remember, rather than just designing a website that you fill full of content, you should focus on creating a true brand. Make sure that you establish yourself as a trustworthy company online, and reach out to connect with your audience through social media. Think about ways that you can improve user experience on your website, with things like load time, and navigation. The more your customers enjoy your brand, and website, the higher you’ll rank.

There’s no short-cut to success when it comes to ranking on Google, but if you keep these tips in mind, and put quality first, you should be on the right track.

How to Make Epic Thought Leadership Content

Great content marketing takes more than posting a blog every couple of weeks. If you want customers to stand up and take notice, then you’ll need to develop incredible thought leadership pieces that draw attention to your brand. Here, we’ll take a look at some solutions that could help you to create more appealing thought-leadership content for your audience.

Remember, thought leadership pieces come from an independent third party.

1.     Keep it Simple

First, you should already know that you need to “write for your audience”, and that means using language that appeals most to them. Typically, you should avoid using long words where short words will work just as well. Using corporate speak and complicated terms will make your writing unreadable. Try to make sure that you keep your content concise and simple.

2.     Challenge the Reader, Carefully

A lot of people assume that you need to start all thought leadership pieces with a problem. However, though it can be a good idea to engage a reader with a challenge, you need to make sure that you offer a solution to that problem too. All content is about creating value for your customer.

3.     Offer Real Solutions to Real Problems

Crucially, you need to make sure that you’re offering legitimate solutions to problems your customers already suffer from. Don’t just make up a potential problem that no-one can relate to. Instead, research the audience and find out what they really need to know.

4.     Look at your Competitors

You don’t need to steal your competitor’s ideas to take advantage of their insights. Check out what other people in your industry are doing for inspiration. If you tackle a trending topic you might be able to take advantage of its popularity. However, make sure that you do something to add to the conversation, don’t just re-iterate what someone else has said.

5.     Be Different

Even if you use your competitors for guidance, don’t allow yourself to lose your individuality. Make sure that you’re different. Surprise your reader with unique insights, formats, visuals, and distribution channels for your content.

6.     Pick the Perfect Title

Choosing the right title is crucial for all kinds of content. Try to make sure that you avoid any vague words or clichés. Don’t try to elicit fear from your customers either, as they’re likely to see right through you. Try framing the question as a title, or look forward with words like “next” or “future”. Remember, keep your title short, self-explanatory, and contrary to common wisdom where possible.

7.     Make Headlines Strong

Remember, headlines and subheadings are crucial for drawing your reader down the page and keeping them engaged in whatever you have to say. With that in mind, you should make sure that they’re just as strong and exciting as your title. Make sure that each subheading is engaging, and explains what’s in the section below.

8.     Make your Content Interactive

Sometimes, content works best when your readers can interact with it on their own terms. With that in mind, make sure that you create videos and infographics, as well as blog posts. Make sure that it’s easy for readers to comment on your content, or share it with other people through social media. The more interactive your content can be, the better.

9.     Keep Quotes Short

When using quotes, make sure that you use things that illustrate the point that you’re trying to make. Don’t just post a quote because you feel like you must.

10. Make the Most of Data

Finally, when it comes to identifying yourself as a thought leader, one of the best things you can do is make the most of numbers and figures. Your numbers need to tell a clear story, and make sure that you don’t use too many of them, as this could end up confusing your audience. Remember to make any number-based visuals clear, meaningful, and original.

12 Article Types to Keep your Website Interesting

Staring at the screen wondering what to write next? Need more content ideas for your web site?

This article contains a dozen article types to keep your content fresh and interesting for your audience. There’s many more, if you know of any please leave a comment.

  1. Product Overviews – The more comprehensive and unique your product information is, the better it will be for your article’s Google ranking. The article explains the features and benefits (FABs) of a product or service and normally includes a call to action for lead generation purposes.
  2. Good Reasons – e.g ‘7 Good Reasons to Buy this Software’ – a snappy bulleted list of reasons, listing the headline features and benefits of a given product or service. Great for sharing on social media.
  3. Thought Leadership – Your unique perspective on a hot topic, typically demonstrating your expertise in a given area. Thought Leadership is all about having the answers to popular questions on the minds of your target audience.
  4. ‘How to’ Guides – This is one of the most powerful types of article for your blog. People search on the web for answers, by providing a step-by-step guide on how to do something you’ll be sure to get many shares.
  5. Product Reviews – Review a product or service and rate it using Google’s rating extension feature. This is great for encouraging visitor reviews and they stand out from the crowd on Google page results.
  6. Comparison Articles – People love to ask Google to compare things for them. By creating comparison articles you’ll help buyers early on in the buying process.
  7. Resource Lists – A curated list of content on a focus topic that provides readers with links to more information. Lists are very popular due to the speed of which someone can find and review what they need. e.g Top 10 Social Media software tools for Small Business
  8. Opinion Pieces – If you’re seeking a reaction then take a controversial stance on a subject your audience is passionate about. By way of a warning, choose what you say carefully so your reputation remains intact. On the flip side, a strong opinion makes articles edgy and interesting to read.
  9. Infographics – Infographics are extremely popular nowadays, if you have access to interesting infographics then place the infographic in the article post and write 500 words about the information presented.
  10. White papers / eBooks – Similar to infographics, if you have an interesting white paper or eBook for your audience then write a summary introduction to the document. Place a form on the page and ask for your visitor’s contact information before the file is downloaded. A good way to increase your newsletter subscribers and develop new business leads.
  11. Profile Interviews – A really efficient way of creating new content is to speak to an industry expert, customer or key person of influence about an interesting topic. Plan a few questions to get you started, make a telephone call or meet for an interview and record the session. If you can’t write it up personally as a content writer to type it up in a journalistic style.
  12. Guest Posts – The simplest way to create content regularly for your web site is to ask someone else to guest blog on your site. However, finding guest bloggers isn’t easy. Try asking people you know well like colleagues and suppliers. If all else fails, pay a content writer to do it for you.

 

What is Content Marketing All About?

Over the years, as techniques for cultivating digital presence have changed, the strategy of content marketing has remained to be an essential factor in gaining online traction. With B2C, and B2B marketing, content marketing rules the marketplace, but many businesses are still struggling to use it to their advantage.

Creating great content can be a daunting experience, particularly when you don’t have any background in the world of marketing. There’s planning, development, production, and measurement to think about, and all of that can feel like unknown territory. Fortunately, if you’re struggling with understanding content marketing, or you’re unsure whether it’s worth the effort, this could be the article for you.

Why Content Marketing Matters

Today, the average customer sales funnel has changed dramatically. Thanks to the introduction of new technology and social platforms, information is everywhere, and your customers can find more data wherever they look. That’s why the average buyer doesn’t contact a supplier until around 57% of the purchase is already complete.

With content marketing, you make the decision to fill the environment with the information your consumers are looking for. Without it, you’re leaving nothing more than an empty space, which can either reduce trust in your customers or leave you vulnerable to losing space to your competitors.

What is Content Marketing For?

Any investment in business needs to be made with an in-depth understanding of what you’re getting yourself into. After all, you don’t buy advertising space if you don’t already have ads to use with it. Content marketing, at its most fundamental level, is all about your customer. In simple terms, your focus is on building the content that your customer needs, and craves. The goal of content marketing is, therefore, to create informative, helpful pieces – no matter their format.

Whether you’re creating animated gifs that inform and entertain, or white papers with background case studies into your business – as long as you’re providing value, you’re driving positive results from your customers. That means that the first step in any content marketing effort should always be figuring out what your customers want.

Getting Started with Content Marketing

Think that the world of content might be right for?

First things first, examine your marketing goals. Ask yourself whether you’re trying to increase conversions and improve customer experience. If you are, then look at your audience, and try to figure out their needs and pain points. Use that information to develop content that demonstrates the value of your company. Your content strategy should line up with your goals.

For instance, if your focus is on reducing a number of calls that come through to your call centre, then your content strategy might focus on offering resources that help you to answer the common questions and complaints that come from your target audience.

Remember to be Patient

The important thing to remember about content marketing is that it’s not an instant fix to anything. Everyone wants things fast, and cheap in the world of business, but content marketing requires effort and time. Don’t be fooled into thinking you can post a few blogs and reap the benefits of content for the rest of your business lifetime. Content marketing works because it takes a lot of time and effort. However, it’s a tool that really works for the long-term, and continues to give you consistent value for as long as your business exists. As investments go, this one is really worth your cash.

 

 

Why your Small Business MUST Invest in Content Marketing

Let’s face it, smaller businesses have a lot of work to do if they want to be heard in the chaos of online marketing today. Not only are there big-named brands to compete with, but customers are avoiding traditional advertising techniques by installing ad-blockers, fast-forwarding through television shows, and customising their social media feeds.

If you want to be seen in today’s business environment, then you’re going to need to get crafty. By that, I mean you’ll need to start designing content that your audience really wants to see. You need to offer value. Content marketing is a method of frequently creating relevant, valuable sources of information for your target audience. Ultimately, it improves your relationship with your customers, so they’re more likely to work with your company.

Not convinced? Here are a few reasons why small businesses need to invest in content marketing.

1.     It Improves Brand Awareness

One of the most important elements in any content marketing strategy is consistency. That means that you need to be prepared to post blogs and articles at a regular frequency if you want your audience to take notice. Fortunately, the more you develop content, the more your pages will be indexed by search engines, leading to higher organic traffic. At the same time, as you explore your content strategy, customers will begin to see your name, and hear your voice more often, creating familiarity.

2.     It Keeps your Website Fresh

A stale website is a useless one. Customers rely on the web today to find the information they need for important decisions. When they’re looking for information on a company, your clients will use your website as their first impression of your brand. If your website is stale and boring, then you’re not going to get the customers you’re looking for.

However, a professional website, regularly updated with high-value content represents your position as an industry leader to your target market. If your content is good enough, you could even keep your customers coming back for more.

3.     Shareable Content Delivers New Customers

By creating a steady stream of fresh content, you automatically increase your chances of gaining more organic traffic. However, you can also syndicate that content on social media, and create posts on guest websites, to improve your chances of referral-based traffic too. The more you spread your brand presence around the internet, the more your audience will grow, leading to bigger, better conversions.

Just remember that if you want your content to be shareable, it needs to be valuable. You can’t just copy and paste something that someone else has done, or create keyword-stuffed nonsense. You need to offer real, authentic information.

4.     It Encourages Customers to Act

Customers don’t just make decisions on a whim. At least, most of the time they don’t. If you want your audience to spend money on a product or service, you need to convince them it’s the right decision. In other words, you need to answer the questions that they might have before they’ve even had a chance to ask them.

If you learn about your audience and produce content that addresses their pain points and concerns, you can reduce the friction in your sales funnel, improving your chances of getting more leads that convert into customers.

5.     It Gives you an Expert Identity

Finally, if there are ten other businesses in the area that offer services just like yours, and you’re the only person who offers frequent blog posts and information about the plumbing industry, then you’re going to look the most professional. Content helps you stand out as an industry expert, demonstrating your knowledge of your specialist niche, and ensuring you have the right impression.

Since small businesses need to make themselves stand out from the crowd today, identifying yourself is an expert is a great way to differentiate yourself from the competition.

 

 

How to Create an Awesome Content Marketing Strategy

In today’s increasingly competitive marketplace, content marketing isn’t just something that’s a good idea anymore – it’s essential. According to research from the Content Marketing Institute, no less than 80% of all B2B marketers have some manner of content marketing strategy. The only problem is that companies don’t know how to transform that strategy into an actionable plan.

Since the best way to prepare for success in any market is to plan ahead, I’m going to give you a quick insight into the things you need for a documented, actionable content marketing solution.

Step 1: Find your Reason

Before you can plan, you need to have a goal. That means looking at the reasons behind your content marketing efforts in depth. It’s not enough just to say, “I’m doing content marketing because I have to”. Think about whether you’re creating infographics and articles to boost awareness. Are you designing entertaining pieces to generate leads? Do you want to improve loyalty and trust among your customers? Once you find your reason, you’ll be able to use it to inform all of your content marketing decisions for the foreseeable future.

Step 2: Know your Differentiator

One of the biggest problems with content marketing today is that everyone’s doing it. Content marketing is everywhere because it’s effective. That means that you need to make an extra effort to stand out from the crowd. While you’re planning, think about what you can do to set yourself apart from everyone else.

Ultimately, your aim should be to provide your audience with more value than you ask from them in return. That means delivering constant entertainment, inspiration, information, and more.

Step 3: Always Measure your Marketing

Knowing your goals should help you to define the metrics that you need to measure. For instance, if you’re trying to generate more awareness of your website, then you’ll need to look at things like traffic and engagement. If you’re looking to increase conversions, then you’ll need to see how your content marketing is sending people to your sign-up pages or checkout.

Step 4: Know your Audience

Any content marketing strategy should be tailored to a specific audience. One of the biggest mistakes that companies make is creating content that they feel should appeal to everyone. The problem with that is that there’s no focus in your marketing, and you leave yourself competing against a huge pool of already-established companies. Instead, use buyer personas to find the audiences that are right for your content marketing solutions.

Step 5: Know what your Audience Needs

Of course, it’s not enough just to “know” your audience, you also need to know what your audience needs from you. Learning about their pain points, their desires, and their opinions will help you to create truly valuable and appealing content. Use social media to learn about your target demographic, and gather as much information as you can from existing customers, to give yourself inspiration for great content.

Step 6: Have a Plan of Execution

Once you know what you need to write about, you’ll need to know how and when you’re going to post your content. Figure out where your customers spend the majority of their time and focus your content marketing strategy around those areas. Build a plan that tells you what content you’re going to need to post on a daily, weekly, and even monthly basis.

Step 7: Amplify that Content!

Finally, remember that simply creating content isn’t enough. You’re going to need to do the “marketing” part too. That means getting out into other platforms and promoting your content wherever possible. Go and syndicate your content on social media, share it with your customers through email marketing, and get in touch with other companies about guest-posting opportunities. The more you amplify, the better.

 

10 BIG Content Marketing Benefits for Businesses

By this point, if you haven’t heard of content marketing, then you might have been living under a rock. Content marketing has been one of the longest-lasting buzz words in the world of online business. However, if you haven’t invested in your own strategy yet, the reason could be that you’re feeling a little sceptical about the long-term benefits.

Maybe content marketing sounds a little too complicated for you, or you’re afraid to dive into something that you’re unsure about. Either way, let me give you a hand by sharing the ten biggest benefits of content marketing for your business.

1.     More Pages of Content

It may seem obvious to say that creating more content leads to more content on your website, but bear with me. That extra content doesn’t just make your website more interesting, it also ensures that customers will have more reasons to hang out on your pages for longer. The more time they spend on your site, the more they’ll become familiar with your brand, and start to generate trust, which could prompt higher conversion rates.

2.     Better Customer Relationships

The more you develop your content and engage the trust of your customers, the more you build a good brand reputation. This can quickly help to improve the recognition and size of your audience, as well as increasing the loyalty of customer relationships. If you know how to use your own personal voice in your content, and create real value, then your customer relationships will improve as clients begin to rely on you as a source of great information.

3.     Improved Domain Authority

Developing high-quality content improves the perceived authority, relevance, and expertise of your website. Additionally, if you earn inbound links from other sources, your domain authority will continue to sky-rocket. Since authority correlates directly with higher search rankings, you’ll begin to earn higher organic visibility.

4.     Greater Search Engine Visibility

Every time you publish a new piece of content, you create another page for Google to index. Though more pages don’t automatically guarantee more search traffic, high-quality index pages can give you more opportunities to rank for your search queries. If you target the topics that your customers search for frequently, you shouldn’t have any trouble getting to the top of the most important lists.

5.     More Social Traffic

By syndicating your content through social media platforms, you can increase your exposure, meaning that more users read your material. At the same time, your customers will have an opportunity to share their content with their followers and friends, expanding your brand reach across new markets.

6.     More Referral Traffic

If you decide to get involved with guest publishing, contributing content to external publications, you’ll be able to link back to your website. If you do this on high-authority spaces, with good traffic, you could lead thousands of new visitors to your website.

7.     Universally Effective

When it comes to content marketing, there’s no such thing as a bad industry. Any business from any industry can use content as part of their overall strategy. Even the most boring industries out there can still provide useful insights into crucial information that their customers are searching for. If nothing else, you can simply make your industry seem more friendly and attractive to customers.

8.     Better Brand Reputation

When people read your content online, they’ll start to build an idea of your brand. If they think that what they read is useful or entertaining, they’ll begin to think highly of your brand. If your customers also see your content showing up on social feeds and external sources, they’ll start to see you as more authoritative and trustworthy.

9.     More Chances for Conversions

With content, your focus should always be on offering value to your customers, through information, and entertainment. Once you’ve done that, you can also pitch your products or services to your customers in a tactful way, using your content as a way of increasing conversions. Just make sure you don’t turn your content into advertisements.

10. Compounding Value

Finally, content marketing is incredibly cost-effective. It offers compounding returns for the life of your business. Though your first few months of content marketing might not lead to much growth, the next few months will create more and more engagement, leading to incredible results for your company.