Content Writing

12 Article Types to Keep your Website Interesting

Staring at the screen wondering what to write next? Need more content ideas for your web site?

This article contains a dozen article types to keep your content fresh and interesting for your audience. There’s many more, if you know of any please leave a comment.

  1. Product Overviews – The more comprehensive and unique your product information is, the better it will be for your article’s Google ranking. The article explains the features and benefits (FABs) of a product or service and normally includes a call to action for lead generation purposes.
  2. Good Reasons – e.g ‘7 Good Reasons to Buy this Software’ – a snappy bulleted list of reasons, listing the headline features and benefits of a given product or service. Great for sharing on social media.
  3. Thought Leadership – Your unique perspective on a hot topic, typically demonstrating your expertise in a given area. Thought Leadership is all about having the answers to popular questions on the minds of your target audience.
  4. ‘How to’ Guides – This is one of the most powerful types of article for your blog. People search on the web for answers, by providing a step-by-step guide on how to do something you’ll be sure to get many shares.
  5. Product Reviews – Review a product or service and rate it using Google’s rating extension feature. This is great for encouraging visitor reviews and they stand out from the crowd on Google page results.
  6. Comparison Articles – People love to ask Google to compare things for them. By creating comparison articles you’ll help buyers early on in the buying process.
  7. Resource Lists – A curated list of content on a focus topic that provides readers with links to more information. Lists are very popular due to the speed of which someone can find and review what they need. e.g Top 10 Social Media software tools for Small Business
  8. Opinion Pieces – If you’re seeking a reaction then take a controversial stance on a subject your audience is passionate about. By way of a warning, choose what you say carefully so your reputation remains intact. On the flip side, a strong opinion makes articles edgy and interesting to read.
  9. Infographics – Infographics are extremely popular nowadays, if you have access to interesting infographics then place the infographic in the article post and write 500 words about the information presented.
  10. White papers / eBooks – Similar to infographics, if you have an interesting white paper or eBook for your audience then write a summary introduction to the document. Place a form on the page and ask for your visitor’s contact information before the file is downloaded. A good way to increase your newsletter subscribers and develop new business leads.
  11. Profile Interviews – A really efficient way of creating new content is to speak to an industry expert, customer or key person of influence about an interesting topic. Plan a few questions to get you started, make a telephone call or meet for an interview and record the session. If you can’t write it up personally as a content writer to type it up in a journalistic style.
  12. Guest Posts – The simplest way to create content regularly for your web site is to ask someone else to guest blog on your site. However, finding guest bloggers isn’t easy. Try asking people you know well like colleagues and suppliers. If all else fails, pay a content writer to do it for you.

 

10 Reasons to Use an Article Writing Service

Anyone who’s spent any time researching the world of online business knows that content marketing is the way to go when it comes to generating brand awareness and traffic. Content marketing can save you money, and give you huge advantages over traditional advertising methods. The only problem is that creating the right amount of content takes a lot of time and effort.

Hubspot tells us that higher article frequency leads to better traffic and leads, but if you’re spending all of your time writing whitepapers, blogs, and designing infographics, you won’t have any time to actually run your business. So, what’s the answer? A professional article writing service. These services take the stress off your shoulders by delivering the content you need without the hassle. Here are just ten reasons why you should consider using one today.

1.     More Leads for your Company

All businesses want to make a profit – that’s the point of being in business. Outsourcing your content creation efforts to experienced writers can help you to get more sales and leads than if you created the content on your own. After all, these people know what they’re doing. Plus, since they’re writing the content for you, you can typically create and publish more content than you would have been able to alone.

2.     Build Brand Awareness

One of the biggest benefits of an article writing service is that it can help to boost your search engine rankings and build backlinks for your company. Using an article writing service can help you to access some of the biggest advantages of content marketing when it comes to improving awareness for your company.

3.     Show Expertise

Effective and valuable content writers are often experts in their field. When you outsource content to these professionals, you can borrow their experience and knowledge to improve your business’s image in a specific industry. A team of content writers is also better equipped to stay abreast of the latest news in your industry, so you can always be one step ahead of the competition.

4.     It’s a Time-Saver

Let’s face it, outsourcing your content writing efforts to a professional means that you get more time to focus on other aspects of running your business. There’s more to having a successful company than constantly writing blogs, after all. With a professional writing service, you keep churning out valuable content, while staying on top of the rest of your business tasks too.

5.     It’s Faster than Doing it yourself

Take a moment to look at your editorial calendar, and what you’re going to need to do if you want consistent results. You’re going to need to research new content every other day, gather materials for that content, and then write the pieces to a high standard. In the time that it might take to do all those things, you could be building your business.

6.     Maximise your Strategies

One of the best things you can do improve your content marketing efforts is maximise your resources wherever possible. Outsourced article writing can help with this because your content marketers know how to use inbound and outbound links in your content. They can also use, and re-use articles in other ways while using existing content to build a momentum for future posts.

7.     They’re Flexible

The great thing about most article writing services is that you can either hire them for the long-term or simply hire them for a single project. If you’re not sure that you can keep up with your content strategy one month, you can reach out to content writers, and give them a test run to see how effective they are for your business.

8.     You Own Everything

When you purchase the services of a content marketing company, you own the rights to all the articles that they create. That means that you have the power to edit or publish the content in any way that you see fit.

9.     You Can Create Custom Articles

Outsourcing your content is only a useful solution for your business if you can get authentically valuable, original, and high-quality articles. The best article-writing services will always deliver custom and well-researched articles that suit the needs of your company.

10. Revisions are Included

Finally, if you write an article and find that it needs to be revised at a later date, then you’re going to need to spend extra time and money. However, when you outsource your article writing needs to a content marketing service, you get revisions included in the price agreed for the project, saving you time and effort.

 

What is Content Marketing All About?

Over the years, as techniques for cultivating digital presence have changed, the strategy of content marketing has remained to be an essential factor in gaining online traction. With B2C, and B2B marketing, content marketing rules the marketplace, but many businesses are still struggling to use it to their advantage.

Creating great content can be a daunting experience, particularly when you don’t have any background in the world of marketing. There’s planning, development, production, and measurement to think about, and all of that can feel like unknown territory. Fortunately, if you’re struggling with understanding content marketing, or you’re unsure whether it’s worth the effort, this could be the article for you.

Why Content Marketing Matters

Today, the average customer sales funnel has changed dramatically. Thanks to the introduction of new technology and social platforms, information is everywhere, and your customers can find more data wherever they look. That’s why the average buyer doesn’t contact a supplier until around 57% of the purchase is already complete.

With content marketing, you make the decision to fill the environment with the information your consumers are looking for. Without it, you’re leaving nothing more than an empty space, which can either reduce trust in your customers or leave you vulnerable to losing space to your competitors.

What is Content Marketing For?

Any investment in business needs to be made with an in-depth understanding of what you’re getting yourself into. After all, you don’t buy advertising space if you don’t already have ads to use with it. Content marketing, at its most fundamental level, is all about your customer. In simple terms, your focus is on building the content that your customer needs, and craves. The goal of content marketing is, therefore, to create informative, helpful pieces – no matter their format.

Whether you’re creating animated gifs that inform and entertain, or white papers with background case studies into your business – as long as you’re providing value, you’re driving positive results from your customers. That means that the first step in any content marketing effort should always be figuring out what your customers want.

Getting Started with Content Marketing

Think that the world of content might be right for?

First things first, examine your marketing goals. Ask yourself whether you’re trying to increase conversions and improve customer experience. If you are, then look at your audience, and try to figure out their needs and pain points. Use that information to develop content that demonstrates the value of your company. Your content strategy should line up with your goals.

For instance, if your focus is on reducing a number of calls that come through to your call centre, then your content strategy might focus on offering resources that help you to answer the common questions and complaints that come from your target audience.

Remember to be Patient

The important thing to remember about content marketing is that it’s not an instant fix to anything. Everyone wants things fast, and cheap in the world of business, but content marketing requires effort and time. Don’t be fooled into thinking you can post a few blogs and reap the benefits of content for the rest of your business lifetime. Content marketing works because it takes a lot of time and effort. However, it’s a tool that really works for the long-term, and continues to give you consistent value for as long as your business exists. As investments go, this one is really worth your cash.

 

 

6 Reasons to Get your Keyword Research Right

Any great marketing campaign always starts with research.

Research helps you to build your understanding of your current marketplace, and the efforts that you can take to connect more authentically with your audience. With the right keyword research, you can ensure that you rank for the right terms on search engine pages, effectively taking your organic traffic to the next level.

Since most internet users will never venture beyond the first results page on Google when it comes to finding the answer they want, you need to make sure that you’re ranking high if you don’t want to miss out to your competitors. Here, I’m going to show you why getting your keyword research right is so important when it comes to earning those crucial rankings.

1.     Engage your Audience

Content marketing is all about creating posts that are relevant and valuable to your audience. One of the best ways to understand your audience is to learn which keywords and phrases are delivering them to your website. Figure out what captures the interest of your audience, and you’ll be able to adjust your content strategy accordingly to earn bigger better results.

2.     Increase Conversions

Relevant content doesn’t just attract more visitors, it also attracts leads that are more likely to convert into customers. After all, if you’re pulling in people that are actively engaged by your content, you can rest assured that they’re probably not going to click into your website, just to hit the back button. Relevant content leads to relevant customers, and that means more profits for you.

3.     Increase Market Insight

Analysing the keywords that you use can also offer unique insights into your current marketing trends and the behaviour of your ideal customers. Keep updated on what’s important and popular among your audience, and use that to ensure that your content is on point.

4.     Prioritise your Time

The last thing you want to do is waste time and money on creating content that’s based on keywords that do nothing for your bottom line. Content should be a solution for improving engagement with your audience and generating success for your business. Knowing which content works means designing more time, and cost-effective strategies.

5.     Expand your Long-Tail Information

Using careful keyword research can help you to discover other keyword queries that improve your long-tail efforts. Long-tail keywords are often more effective than shorter terms because they’re more competitive. According to experts, long-tail search campaigns actually make up about 70% of search traffic.

6.     Improve Keyword Placement

Finally, it’s worth noting that finding the right keywords for your audience is just one piece of the puzzle. Once you’re done searching, you need to make sure that you’re placing your keywords in the right areas to generate success. Proper keyword placement means using the right terms throughout your content, page title, URL, alt text, and more.

When it comes to keywords, you should never waste time or effort trying to guess what’s going to appeal to your audience. A keyword analysis can help give you the resources you need to restructure and improve your marketing campaign, for greater results.

 

7 of the Best Content Marketing Tips for New Entrepreneurs

The digital age has arrived with gusto, and if you want to succeed here, then you’ve got to invest in content marketing. Just like any new venture, content marketing can seem a little daunting if you’re just getting into the world of online business. Though there’s plenty of advice out there that can help you to get started on the right track, it can be hard to cut through all the noise and find the truly useful information.

With that in mind, I’ve explored some of the best tips and tricks on the market when it comes to getting started in content marketing, and I’m going to share my top seven tips for you, right here. Let’s take a look.

1.     Start with the Right Resources

Since content marketing has become such an important aspect of online business, it makes sense that dozens of tools have emerged in the current market to help you make the most of it. The key is finding the resources that really help your company, rather than just investing in everything and anything.

Allocate a budget towards proper content marketing tools, and make your choices based on what you believe will help you to optimise your content performance. Usually, a custom CRM solution is often the best option for helping everything to run smoothly.

2.     Create a Business Blog

Building your own business blog is a fantastic way to make a name for yourself online, and determine your authority within your chosen field. With a business blog, you can create a steady stream of content that allows you to share valuable information with your customers.

According to Hubspot, the best results come from publishing something almost every weekday. In other words, you’ll need about 16 posts a month.

3.     Quality Content Promotes Better Engagement

We all want customers who are engaged with our brands, and interested in our business. By designing quality content that uses storytelling and emotive language, you connect with your audience on a deeper level and show them the value of your company.

Creating content for the sake of content won’t do anything for your company. However, if you can provide value by sharing tips and tricks, offering insights into your own experiences, and even revealing secrets about the industry, you’re bound to get some attention.

4.     Repurpose When You Can’t Create

Creating a minimum of sixteen blog posts a month can sometimes feel like an insurmountable challenge when you’re struggling with a creative block. With that in mind, you might consider re-using what you create in various places after you’ve written a few posts.

For instance, think about ways that you can re-use what you’ve developed to offer greater value to a reader. Can you transform a blog post into an infographic, or a case study into a video?

5.     Use Cornerstone Content to Start

Cornerstone content is crucial content that can help to build the foundations of your business. Usually, it consists of a landing page or whitepaper, and it can stop you from becoming overwhelmed by the various demands of content creation.

An eBook, or whitepaper can be the go-to resources that you use for the topics that you’re going to explore on your blog or website. Ideally, your resources should be as comprehensive as possible, delving into the various themes that are addressed in your content strategy.

6.     Offer Rich Visual Content

It’s worth remembering that visual content is just as valuable as written content. Images and videos are great for capturing and keeping your audience’s attention, and conveying new ideas. By producing a range of content types, you increase your chances of keeping your customers on your website for longer.

Supplemental and high-quality visual media can help to make your content more arresting, and entertain your audience in different ways. The last thing you want to be is a one-trick pony when it comes to keeping readers satisfied.

7.     Know Where to Post

Finally, where you use your content is just as important as what you write. Think about who interacts with your content, and where you can have the biggest impact. It’s also worth thinking about how you can take advantage of the trust of other leaders in your industry. By finding platforms and influencers that can boost your appeal, you can ensure you capture the right audience.

Remember to take your time and engage with the blog or influencer that you want as your connection. Understand their writing style, and try to offer them value. If you can give them a genuine reason to work with you, then your chances of a successful collaboration will skyrocket.

 

 

How Much Should I Invest in Content Marketing?

Content marketing is a tricky subject. We all know we should be investing in content if we want to attract and maintain traffic, but we’re never totally sure about what the best approach might be for our business. If you’re new to the world of content marketing, the chances are that one of your biggest questions will be “How much should I invest?”

Some entrepreneurs are nervous about paying for content marketing, because they know it’s a long-term strategy, and they’re unsure about the returns that they’ll get on their investment. The truth is that content marketing does pay off, and how much you should invest depends entirely on you.

Considering the ROI of Content Marketing

One of the most important factors that will influence your content marketing spend, is exactly how much payoff you can expect. It’s hard to determine ROI without any existing data, but you can try to estimate the results by looking at some of the main outcomes of content marketing, including:

  • Direct conversion potential: Using calls-to-action, you can include direct conversion solutions that increase your bottom line.
  • Customer retention: Customers who appreciate your content will visit more often, leading to better conversions and retention.
  • Inbound traffic: By promoting your content properly, you can attract new traffic through email, social channels, SEO, and more.
  • Visibility and Reputation: Creating content across various channels will drive up your authority, increasing trust among customers and potentially boosting conversions.

With so many benefits to think about, you might try to adapt your content marketing strategy so it focuses on the aspects most important to your business. For instance, if you’re worried about reputation, you might focus on building brand visibility. This means that the ROI for content marketing can be very flexible, depending on your needs, small investments can lead to huge results.

What are the Risks of Content Marketing?

It’s difficult to know whether you’re spending too much, or too little when you first start content marketing. Usually, the problem isn’t with over-spending on content, instead, it’s with over-spending before you have the right strategy in place. The more information you can gather about your audience before you go all-in with your content plan, the more you can tailor your results to your specific goals.

If you’re willing to pay attention to the data you collect and adjust your strategy accordingly, you should start to see some great results. However, it’s worth noting that the outcome for content marketing is usually a curve, not a straight line. To begin with, you won’t see a huge return on investments, but because content is permanent, your reputation will build with time. That means the more effort and time spent on your campaign, the bigger your ROI will be. It’s all about being patient.

Remember that how you invest your cash in content marketing will have an impact on your results. Some people assume that the best way to proceed is to produce as many posts as possible, as quickly as possible. However, the truth is that quality will always trump quantity in the world of marketing. One truly incredible post will get more results than dozens of mediocre ones.

How Much Should You Invest?

Unfortunately, I can’t give you a solid number for your content marketing plan, because there are too many variables to consider – from the price your writer charges, to how many posts you need for your industry. Instead, all I can tell you is that your decision should be based on the following factors:

  • Creating high-quality content that outranks the competition.
  • Investing even if your initial results are low. (Content marketing takes time to show results).
  • Growing your investment gradually to boost your ROI.

 

The 7 Things Successful Content Marketers Do Differently

Research tells us that about 28% of a brand’s marketing budget is spent on content marketing, which makes this solution one of the most significant marketing strategies around. It’s no surprise really. When you consider how successful content marketing can be when it comes to raising brand awareness and improving scalability for companies – why wouldn’t we invest in it?

The only problem is that not all content marketers are equal. While some are happy to use up 28% of your marketing budget, they might not know how to use it to get you some great return on investment. With that in mind, what are the things that set truly amazing content marketers aside from the rest of the pack? Let’s take a look.

1.     They Know their Audience

In the world of content marketing, knowing your audience is everything. The most successful content marketers are the ones who know how to connect with the market they’re writing for. Usually, a marketer will start off with a basic customer persona, which is based on the person most likely to visit their website. As the company grows, your knowledge of your persona will grow too, developing to show off new demographics and important insights.

Learning about your audience gives you all the tools that you need to “speak their language”, and address the topics that are most important to them. It’s the difference between really connecting to a customer, and just writing content.

2.     They Know How to Invest

Successful content marketers don’t just spend the right amount of money on their marketing efforts. Instead, they learn exactly how to invest that cash. Usually, it’s all about creating smaller quantities of high-quality content, instead of splashing out on dozens of “adequate” blogs or articles.

The truth is that hundreds of mediocre articles aren’t going to get you the kind of attention that you need online today. It’s the truly unique stand-out articles that have the biggest impact, and that’s where you should be investing your cash.

3.     They Understand Networking

Some content marketers will spend all their times producing new copy, focusing on the tasks that get pieces created and published. Although this is an important part of the job, it’s important to note that professional marketers usually make time for networking too.

There are countless strategies for content marketing, and learning about different solutions from other experts in your industry is a great way to open your mind to new possibilities. Great content marketers are always learning, and always improving.

4.     They Offer the Most Value

We all want to get the best value for our money. In the world of content marketing, that’s just as true as it is anywhere else. Often, the best content marketers know how to stretch their marketing budget so that they can get the most value out of each piece they create. Usually, this means creating evergreen content that can be transformed, revisited, and syndicated frequently, to ensure that nothing is wasted.

5.     They Are Diverse

The most effective content marketers might come with specific areas of expertise, but that doesn’t mean that they don’t know how to be versatile. Most great content marketers will attempt to diversify the things that they produce, switching between videos and infographics, blog posts, and guest articles, and more. This diversified approach to content helps to keep readers interested for longer while protecting marketers from sudden changes in market focus.

6.     They Experiment

Truly amazing content marketers are risk takers. The problem with a lot of content experts today is that as soon as they find a pattern that works for them, they stick with it consistently. For instance, if they produce a certain number of posts per week in a particular style, and it leads to a good return on investment, then they just keep going in that direction for as long as possible.

Unfortunately, it’s not always enough to simply maintain results. If you want your business to truly thrive, then you should constantly be looking for ways to improve. That means taking some risks and trying new formulas that may or may not work. It’s unpredictable, but it’s the only way to grow.

7.     They Measure

Last, but not least, the best content marketers don’t just assume that their strategies are working. These are creative people, that focus on the numbers. They look at the analytics surrounding their content to determine what’s working and what isn’t, and make changes accordingly. Great content marketers know how to dig deep and discover the best effective solutions for their company.

Content marketing is a long-term strategy that’s constantly evolving. The best content marketers know how to adapt and change with the tides, maintaining, and improving strategies to bring them ahead of the competition.

 

Why Google Loves Content

Your website is constantly evolving and growing. Every time you update it with fresh content, you’re giving it the “kiss of life”, helping it to wake up and interact with customers, visitors, and all-important search engines. Unfortunately, a static website that barely gets any updates can quickly be viewed negatively by search engines, as it has nothing “new” to offer.

Here, I’m going to give you the details on why Google loves content, and why refreshing your website with new and exciting content on a regular basis could be your key to unlocking great leads and profits for your business.

Contents Equals Indexing

If you’re new to the world of SEO and search engines, then the first thing you need to know is that Google uses “spiders”, or “bots” crawl the web, scanning the immense database of online content for websites and useful information. Indexing is done based on a range of factors that are outlined in Google’s algorithm. These factors range from quality to authority, relevancy, and more.

Today, Google has a significant impact on how many websites are built. After all, we all want to be on Google’s good side. Because this particular search engine loves websites that are frequently updated, you can rest assured that adding frequent, fresh content to your website is a good way to boost your chances of success.

This doesn’t mean that you should be constantly adding boring or useless content to your pages, but updating with fresh, relevant content once a day could have significant benefits. Even uploading two or three times a week can be enough to get you recognised as a relevant, and current website. Since Google is constantly searching for the latest information, if you update your content regularly, then you should have a better chance of a high ranking on the search engine result pages.

More Content Means More Keywords

Another reason why Google loves content is that it creates more keywords. Whenever you publish content, you’re informing Google of what your website or brand is all about. The more keywords you use on your website, the more terms Google has to describe your business with. In other words, keywords give Google context when it comes to deciding where you should appear on search engine rankings when customers search for particular queries.

The important thing to remember about keywords, however, is that they’re only a small part of the algorithm. Stuffing your content with keywords won’t make you rank higher, as Google is looking for quality, above all else. Using keywords is helpful, but be careful about how many you use.

Fresh Content Improves your Authority

Finally, when Google is indexing pages, it’s also looking for companies that it can describe as an “authority”. All websites want to be seen as an authority by Google, and the best way to do this is to prove your value and knowledge with frequent, high-quality content. The more you post intuitive information to the web, the more Google can see your expertise in your field.

Most of the time, the highest-ranking pages in Google have tens of thousands of indexed pages. Online, you can gain relevance simply through site saturation – meaning the more pages you publish, the more authoritative you become.

If you frequently write relevant, accurate, and interesting content about specific topics, you’ll start to become more trustworthy and build your potential as a thought leader. Social media platforms are also a great place to start building your authority on certain topics, and developing your presence through guest posts on high authority websites can help too.