By this point, if you haven’t heard of content marketing, then you might have been living under a rock. Content marketing has been one of the longest-lasting buzz words in the world of online business. However, if you haven’t invested in your own strategy yet, the reason could be that you’re feeling a little sceptical about the long-term benefits.
Maybe content marketing sounds a little too complicated for you, or you’re afraid to dive into something that you’re unsure about. Either way, let me give you a hand by sharing the ten biggest benefits of content marketing for your business.
1. More Pages of Content
It may seem obvious to say that creating more content leads to more content on your website, but bear with me. That extra content doesn’t just make your website more interesting, it also ensures that customers will have more reasons to hang out on your pages for longer. The more time they spend on your site, the more they’ll become familiar with your brand, and start to generate trust, which could prompt higher conversion rates.
2. Better Customer Relationships
The more you develop your content and engage the trust of your customers, the more you build a good brand reputation. This can quickly help to improve the recognition and size of your audience, as well as increasing the loyalty of customer relationships. If you know how to use your own personal voice in your content, and create real value, then your customer relationships will improve as clients begin to rely on you as a source of great information.
3. Improved Domain Authority
Developing high-quality content improves the perceived authority, relevance, and expertise of your website. Additionally, if you earn inbound links from other sources, your domain authority will continue to sky-rocket. Since authority correlates directly with higher search rankings, you’ll begin to earn higher organic visibility.
4. Greater Search Engine Visibility
Every time you publish a new piece of content, you create another page for Google to index. Though more pages don’t automatically guarantee more search traffic, high-quality index pages can give you more opportunities to rank for your search queries. If you target the topics that your customers search for frequently, you shouldn’t have any trouble getting to the top of the most important lists.
5. More Social Traffic
By syndicating your content through social media platforms, you can increase your exposure, meaning that more users read your material. At the same time, your customers will have an opportunity to share their content with their followers and friends, expanding your brand reach across new markets.
6. More Referral Traffic
If you decide to get involved with guest publishing, contributing content to external publications, you’ll be able to link back to your website. If you do this on high-authority spaces, with good traffic, you could lead thousands of new visitors to your website.
7. Universally Effective
When it comes to content marketing, there’s no such thing as a bad industry. Any business from any industry can use content as part of their overall strategy. Even the most boring industries out there can still provide useful insights into crucial information that their customers are searching for. If nothing else, you can simply make your industry seem more friendly and attractive to customers.
8. Better Brand Reputation
When people read your content online, they’ll start to build an idea of your brand. If they think that what they read is useful or entertaining, they’ll begin to think highly of your brand. If your customers also see your content showing up on social feeds and external sources, they’ll start to see you as more authoritative and trustworthy.
9. More Chances for Conversions
With content, your focus should always be on offering value to your customers, through information, and entertainment. Once you’ve done that, you can also pitch your products or services to your customers in a tactful way, using your content as a way of increasing conversions. Just make sure you don’t turn your content into advertisements.
10. Compounding Value
Finally, content marketing is incredibly cost-effective. It offers compounding returns for the life of your business. Though your first few months of content marketing might not lead to much growth, the next few months will create more and more engagement, leading to incredible results for your company.
Rob is Founder & Publisher of UC Today, a leading news publication specialising in Unified Communications & Collaboration technologies.