Imagine an art museum that contained every single piece of art from the last 100 years. It’d be a pretty comprehensive museum, that’s for sure – but it’s not one you’d particularly want to visit. You’d probably have to scour through thousands of paintings just to find just one you like.
Content curation is the tool that transforms a warehouse full of random creativity, into a resource that your customers can use for information and entertainment. A powerful curator knows how to sift through all the different content out there, to find the things that offer true value to their audience.
In a world where the average person is practically drowning in content, some clever content curation could help you to earn the respect and loyalty of your readers. So, what are the real benefits of content curation?
The Value of Curating Content
The benefits of content curation could vary from one business to the next, but here are some of my favourites:
- Filling Up your Editorial Calendar
It takes a lot of dedication to constantly publishing great content to make sure that your blog is an exceptional place for your readers to visit. Since constantly thinking of new ideas can be quite a challenge, curation will help you to fill in the gaps.
- Provide more Variety
There’s more to providing valuable content to your customers than constantly bombarding them with promotional blog posts. Pulling curated content from other sources helps your customers to see that you’re devoted to giving them variety, without sending them away from your website.
- Better Credibility
Your brand content should have a specific perspective, and take strong stances on key issues in your industry. That’s essential to ensuring thought leadership. However, you can support your ideas with relevant content from respected industry players, to give your own thoughts more credibility.
- Widen your Audience
Great content curation isn’t just a fantastic way to improve your value to your existing audience, it can also expand your reach to a new audience too. Make sure that you share your curated posts on social media, and tag sources, so that they share your content with their customers too.
- Start Influencer Relationships
Influencer marketing is becoming increasingly popular these days. However, if you want to capture the attention of your ideal influencer, you need to begin with curated content. Include some of your influencer’s content (credited and quoted) in your posts to show them your value.
Tools to Help with Content Curation
New to the world of content curation? No worries, there are plenty of resources and applications out there that can help you make more of a splash. For instance:
Buzzsumo helps you to track down the most popular and trending topics based on a domain, topic, or keyword. It’s great for a little bit of content curation inspiration.
If you need to keep up with various content streams at once, Feedly is the app for you. To find the most relevant content, you can customise using RSS feeds from your favourite sites.
“Pocket” allows you to curate content from anywhere, on your desktop or smartphone. It’s particularly useful for when you want to save content you see somewhere in a rush.
- Twitter Lists
If you follow various people on Twitter, there’s a good chance that your main feed is quite a mess. Fortunately, Twitter lists will help you to organise your information into something more useful. Create a list of accounts that tweet the best content, and go from there.
- Industry Newsletters
Finally, email marketing is a great way to reach your audience if you’re a marketer. If you’re a curator, you should consider looking at newsletters from an audience perspective. Look at newsletters from colleagues in your industry to find content you can share.
Content Curation Gives your Customers What They Want
Content curation is great for maintaining a happy audience. It helps them to cut through all the clutter online, so that they can find the content they really want, and need. Since what’s good for your audience is good for your business, you should consider adding curation to your strategy to give your work more value.
Rob is Founder & Publisher of UC Today, a leading news publication specialising in Unified Communications & Collaboration technologies.