Let’s face it, everyone wants to rank first in the Google search engine result pages. We all battle for control over crucial keywords, and constantly update our strategies to inch further up that page, until we achieve the golden spot.
Unfortunately, getting to be number 1 on Google is no easy feat. In fact, it’s often a long-term strategy that requires a great deal of time, effort, and investment. However, that doesn’t mean you shouldn’t be looking for ways to improve your search engine rankings. Even getting close to the top of the Google list can do wonderful things for your company.
After all, if you’re not ranking for your desired keywords on Google, you’re missing out on a huge amount of traffic and potential profits. This is one of the many reasons why white hat SEO has remained a strong strategy over the years.
Can You Rank Number 1 on Google?
If you want to reduce the amount of effort you put into your promotion and optimise the returns on your marketing, then you’re going to need a good understanding of SEO. Ranking on the first page of Google can be tough, and you’re going to have to work on a lot of strategies, including your content marketing and promotion.
Before the Penguin update took place, backlinks alone were enough to boost your ranking, but now you’re going to need to focus on new factors, like anchor text, site structure, and above all else: quality. With that in mind, here’s a quickly guide for ranking more effectively in your search engine result pages (SERPs).
Tips for Climbing up the SERPs
There’s a lot of factors involved in creating the ideal SEO strategy. What works best for you might not work as well for others. However, there are a few basic tips that seem to be effective for almost everyone. They include:
- Conducting careful keyword research
- Keeping keywords in mind when creating optimised articles, content, and blog posts
- Managing outbound link SEO (the places you link out to)
- Maintaining a good keyword density
- Promoting posts through email, social media, and more
- Tracking your keyword position
- Using guest post campaigns to improve your keyword ranking
- Using clean permalinks
- Integrating the right social media buttons into your website (For easier sharing)
- Reading Google SEO guidelines
Put Quality First
Remember, for most businesses, the key to a higher ranking on Google is about creating value on your website. You need to show that you’re an authoritative company, with something to offer your customers. Check out what your competitors are doing, and find a way to carve a space for yourself into the current market.
Remember, rather than just designing a website that you fill full of content, you should focus on creating a true brand. Make sure that you establish yourself as a trustworthy company online, and reach out to connect with your audience through social media. Think about ways that you can improve user experience on your website, with things like load time, and navigation. The more your customers enjoy your brand, and website, the higher you’ll rank.
There’s no short-cut to success when it comes to ranking on Google, but if you keep these tips in mind, and put quality first, you should be on the right track.
Rob is Founder & Publisher of UC Today, a leading news publication specialising in Unified Communications & Collaboration technologies.