The digital age has arrived with gusto, and if you want to succeed here, then you’ve got to invest in content marketing. Just like any new venture, content marketing can seem a little daunting if you’re just getting into the world of online business. Though there’s plenty of advice out there that can help you to get started on the right track, it can be hard to cut through all the noise and find the truly useful information.
With that in mind, I’ve explored some of the best tips and tricks on the market when it comes to getting started in content marketing, and I’m going to share my top seven tips for you, right here. Let’s take a look.
1. Start with the Right Resources
Since content marketing has become such an important aspect of online business, it makes sense that dozens of tools have emerged in the current market to help you make the most of it. The key is finding the resources that really help your company, rather than just investing in everything and anything.
Allocate a budget towards proper content marketing tools, and make your choices based on what you believe will help you to optimise your content performance. Usually, a custom CRM solution is often the best option for helping everything to run smoothly.
2. Create a Business Blog
Building your own business blog is a fantastic way to make a name for yourself online, and determine your authority within your chosen field. With a business blog, you can create a steady stream of content that allows you to share valuable information with your customers.
According to Hubspot, the best results come from publishing something almost every weekday. In other words, you’ll need about 16 posts a month.
3. Quality Content Promotes Better Engagement
We all want customers who are engaged with our brands, and interested in our business. By designing quality content that uses storytelling and emotive language, you connect with your audience on a deeper level and show them the value of your company.
Creating content for the sake of content won’t do anything for your company. However, if you can provide value by sharing tips and tricks, offering insights into your own experiences, and even revealing secrets about the industry, you’re bound to get some attention.
4. Repurpose When You Can’t Create
Creating a minimum of sixteen blog posts a month can sometimes feel like an insurmountable challenge when you’re struggling with a creative block. With that in mind, you might consider re-using what you create in various places after you’ve written a few posts.
For instance, think about ways that you can re-use what you’ve developed to offer greater value to a reader. Can you transform a blog post into an infographic, or a case study into a video?
5. Use Cornerstone Content to Start
Cornerstone content is crucial content that can help to build the foundations of your business. Usually, it consists of a landing page or whitepaper, and it can stop you from becoming overwhelmed by the various demands of content creation.
An eBook, or whitepaper can be the go-to resources that you use for the topics that you’re going to explore on your blog or website. Ideally, your resources should be as comprehensive as possible, delving into the various themes that are addressed in your content strategy.
6. Offer Rich Visual Content
It’s worth remembering that visual content is just as valuable as written content. Images and videos are great for capturing and keeping your audience’s attention, and conveying new ideas. By producing a range of content types, you increase your chances of keeping your customers on your website for longer.
Supplemental and high-quality visual media can help to make your content more arresting, and entertain your audience in different ways. The last thing you want to be is a one-trick pony when it comes to keeping readers satisfied.
7. Know Where to Post
Finally, where you use your content is just as important as what you write. Think about who interacts with your content, and where you can have the biggest impact. It’s also worth thinking about how you can take advantage of the trust of other leaders in your industry. By finding platforms and influencers that can boost your appeal, you can ensure you capture the right audience.
Remember to take your time and engage with the blog or influencer that you want as your connection. Understand their writing style, and try to offer them value. If you can give them a genuine reason to work with you, then your chances of a successful collaboration will skyrocket.
Rob is Founder & Publisher of UC Today, a leading news publication specialising in Unified Communications & Collaboration technologies.