Recognized as the second largest search engine on the planet, YouTube is definitely a powerful tool for your B2B marketing strategy. Around 72% of B2B companies are already using YouTube to host their video content, but if you can learn how to make the most out of your YouTube account, then you could start to see even bigger benefits from the platform.
Here, we’re going to share with you some of the best ways that you can unlock the creativity and innovation of YouTube when it comes to making a more effective and versatile marketing campaign for your company. From improving your brand image and expanding recognition, to ensuring that you display the right level of expertise, YouTube could be the next step you take on your path to B2B success.
Step 1: Build Brand Recognition
As the online marketplace grows ever-more saturated, staying competitive can be a difficult process. Industry experts like Cisco, Oracle, and Intel are using B2B marketing videos to show off their unique image, and if you’re struggling to distance yourself from your competitors, then you might find it helpful to do the same. A great YouTube channel that showcases your personality, products, and services can help you to create a more recognisable brand.
Think of the way that you can use video to show off what makes you different as a company. From introducing behind-the-scenes insights into how your business works, to offering unique guidance on industry questions, there are plenty of ways to shine.
Step 2: Offer Product Demonstrations
YouTube content can be a cost-effective way for you to advertise products and services, and give other businesses a more comprehensive view of your values. Try using your YouTube videos as a way to answer the most common questions that potential customers might have about your product. Show them how they can make the most out of your product, or offer tips and tricks on how to use it more efficiently.
Providing detailed information about your products can be a great way to make people feel more confident about whatever you’re offering.
Step 3: Show your Professional Knowledge
Authority is an important thing in the world of B2B marketing. If you can convince your customers that you know what you’re talking about, then they’re far more likely to trust you. Use your videos as a method of giving people a new education into your industry. For instance, talk about the latest developments in your sector from a new perspective, or answer questions that have risen around new technology.
Content that can educate as well as entertain is a great way to expand your viewership on YouTube and make sure that your B2B marketing efforts are as successful as possible.
Step 4: Leverage your Expertise
Finally, show your YouTube audience that you have something special to offer. For instance, if you’re a telecommunications business, with a new softphone to show the masses, you might introduce content that talks all about the value of using softphones over other options. How-to guides and other expert content can be a great resource for your customers, and an important way to boost your authority online.
Remember, providing content that’s useful and relevant can allow you to generate more interest from your marketplace that will attract new clients.
Using YouTube for Your Business
Because every organization is different, no-one marketing strategy will ever be effective for every company. However, educating yourself on the campaigns and tactics that are proven to work can help you to fine-tune a more personalised strategy that suits the specific needs of your business.
When it comes to B2B marketing, a cost-effective YouTube strategy can be a great way to engage your audience, increase exposure, and attract new opportunities for your business.
Rob is Founder & Publisher of UC Today, a leading news publication specialising in Unified Communications & Collaboration technologies.