Today, we all know the value of social media when it comes to making an impact on an audience. However, many B2B marketers struggle when it comes to thinking of Twitter as a viable solution for appealing to the market. The truth is that Twitter can be an incredible addition to any marketing mix. After all, 72% of followers are more likely to buy something from a business they follow.
Here are 10 things you should be doing to make the most out of the Twitter experience.
1. Positioning Yourself as a Thought Leader
If you have employees that are experts in your industry, show off their skills. Ask them to publish a blog or article on your behalf, or record their speeches at conferences so that you can publish them on YouTube and share a link on Twitter. Alternatively, tweet links to current news in your industry, to show followers that you’re up-to-date on what’s happening.
Twitter is inherently social. That means that it’s not just a way for you to shout stuff to your audience, it’s a two-way engagement. Get a conversation going by asking questions, or communicating with people when they mention your brand or reach out to you through a tweet. Engaging gives your brand points for being more human.
3. Use Personality
Twitter is not a place to be boring and robotic. Make sure that you find a unique personality for your brand and make your voice heard in everything you do. Remember, you can introduce personality without getting too personal. If there are multiple people in charge of your Twitter feed, ensure that everyone knows which persona you’re trying to achieve.
4. Drive Traffic
If you don’t use Twitter to drive more traffic to your online content, then you’re missing out. You can promote the same content multiple times simply by changing the text and scheduling posts across different time zones. You can even use the “#ICYMI” hashtag (In Case you Missed It), so people know the post isn’t new.
5. Consider your Competition
Watching your competitor’s Twitter stream is like getting a free insight into their marketing plan. Pay attention to what your competitors are doing, so you can be on top of the ball. You can also see what people are saying about your competition by searching for their brand name and common hashtags.
6. Keep Tweets Short
There are few things more frustrating than attempting to retweet something that used the complete 140 characters permitted. If you want people to share your content for you, then you need to make sure that your tweets are 120 characters or less.
7. It’s not About You
No matter how awesome your company or products might be, social media is about your fans, not you. Your Twitter feed should tell a story and engage people with your company. Show your audience that you care about them.
8. Talk about your Customers
Your customers like being recognised. If one of your clients or partners speaks at an event or does something noteworthy, make sure you give them a twitter shout-out, as long as it’s relevant to your business.
9. Schedule for Different Time Zones
Just because you’re always up at the crack of dawn, doesn’t mean that the rest of the world is. Make sure that you help your followers see your tweets by figuring out when you need to post for the best outcomes. Use a scheduling tool to help you schedule across all relevant time zones for your business.
10.Have Some Fun
Finally, remember that a lack of fun on social media can make your Twitter account a serious bore. With that in mind, remember to have a little fun. Try a weekly quiz, an employee of the week mention or photo-bomb to spice things up. The possibility for games on Twitter is practically endless, just make sure you stay consistent with your efforts.
Rob is Founder & Publisher of UC Today, a leading news publication specialising in Unified Communications & Collaboration technologies.