Let’s face it, today’s workplace thrives on communication. The trouble is, many of the communications methods that exist in today’s marketplace aren’t designed entirely for efficiency. Old-fashioned, dispersed forms of communication take too much away from productivity, which is why modern UC solutions have grown so popular.
The UC industry is evolving, pushed by the rise of remote working as a trend for business development, and inspired by the increased focus on creativity through cross-team collaboration. Today, most businesses are using at least one other form of communication platform alongside email. This shows that while email remains an important part of business communication, it also needs to be supplemented with additional options for connectivity.
While today’s companies might not need to eliminate email from their repertoire to be successful, they do need to adopt other solutions too. After all, email is a very crowded space that’s hard to control – particularly when you take spam messages into account. At the same time, there’s no support for conversations in the email space. The back and forth connections aren’t in real-time, and you can’t correspond reliably in a meeting environment.
Tools for workplace communication focus more on implementing a “chat” culture. This means that people can collaborate when and how they need to, without having to worry about waiting for servers to catch up. The future is about bringing people together into a real-time communication environment, regardless of where they are, and eliminating the problem of connectivity fragmentation.
Combine the latest real-time chat and messaging functions with additional opportunities like video chat, and presence information to let people know when other workers are online, but busy, and you have a more efficient, and un-distracted workforce.
Transforming the World of Communication
Today, we’re all living in an environment where communication is changing rapidly. This is a shift that’s driven by advances in technology, and the need for a stronger model of collaboration in this telecommuting era. As we all focus on becoming more connected, there’s a good chance that the future will bring new integration between platforms, including text messaging, video calls, and more. For the modern workforce, it’s all about adapting to align new expectations and cultures around evolving channels.
With a stronger potential for “chat” culture lighting up the horizon, we’re seeing new ways that we can interact with, and elicit responses from the people we communicate with. The key is making sure that you leave opportunities open within the workforce to give people access to whichever communication strategy works best for them. After all, in this multi-generational environment, it makes sense that some of your key employees might want to embrace chat culture, while others prefer to stick to traditional options like calls and email.
Although businesses do need to work constantly to improve collaboration and minimise distractions, they also need to be mindful of the needs of their employees if they want to ensure adoption. After all, it’s no good having a modern collaboration environment available if no-one is willing to use it.
Rob is Founder & Publisher of UC Today, a leading news publication specialising in Unified Communications & Collaboration technologies.