The Rise of Video Calling in Business

Video conferencing has quickly become a natural and innovative way for businesses to communicate with investors, employees, and partners across the world. With video conferencing, you can hold meetings with correspondents located throughout the world, while talking to them in real time. Never having to worry about expensive phone calls, or even more costly transportation.

Once upon a time, video calling was a luxury experience – something that required complicated and expensive equipment to enjoy. Today, you can literally carry everything you need for a video call in your pocket, thanks to innovative software like Skype for Business and Google Hangouts. With the growth of VoIP (Voice over Internet Protocol), it’s even possible to enjoy quick video conferencing experiences for free.

The Popularity of Video Conferencing is Growing

We’ve already seen the influence that video is having on business from a marketing perspective. Statistics show that about 43% of people want to see more video content from marketers, and 51.9% of professionals suggest video is the content with the best possible ROI. So how exactly is video calling making the communication side of business more effective?

According to one study, about 70% of SMEs would rather engage in a video conference than travel to a meeting. Additionally, 75% of senior management officials believe that video conferencing will replace the standard conference call – becoming the key method for communication in the future. There are plenty of reasons why video calling has grown so popular, from the ability to banish the need for expensive travel, to the options it opens up for telecommuting and flexible work.

Some of the biggest benefits of video calling include:

  • Stronger opportunities for telecommuting: With video calling, companies can enjoy all the benefits of a remote workforce, without having to worry about correspondence. Video calls can allow you to have more personalised interactions with your workforce, so remote workers continue to feel like “part of the team”.
  • Less time wasted on meetings: Because people can jump into a video call at any time, whenever they are, they don’t have to waste as much time and money on getting to a meeting. This can enhance productivity while minimising waste in business budgets.
  • Better “human” experiences: Email correspondence and voice communication can get the job done, but video calling allows you to enjoy all the benefits you would get from a face-to-face meeting, without the expense or effort. With video calling, people can pick up on subtle body language and human charms, which allows for stronger work relationships.

What’s Next for The Video Call?

As we move towards a future of digital transformation, the sky is the limit for the video calling experience of the future. Today, video conferencing solutions are already being integrated with collaboration features to enhance productivity within the workforce. In the coming years, VR and AR technology could be used to build entire collaboration room experiences for virtual and remote employees who want a more “office-like” experience.

Imagine being able to simply step inside your video call and connect with someone in a face-to-face experience through a VR headset. While we’re obviously a while off from perfecting this kind of technology, the popularity and adoption of video calling just go to show the kind of things that could be possible with the right developments.

Rob is a Content Marketer, Publisher and Entrepreneur based in the North West of England.

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